![]() ![]() Eventually, that probably will expand to the wrist. Meta has explored the idea of fitness tracking in its virtual reality products. Meta, too, has shown some interest in that area. Though Apple’s watch is a multipurpose device, fitness monitoring is a key function. If Meta’s watch takes off because of that feature, look for Apple to add something similar (which would work with FaceTime). Meta’s main selling point is something that Apple has resisted including: a video chat camera. It’s even preparing three generations of the product, indicating that it plans to challenge Apple for years to come. The company is building its own smartwatch to take on Apple, and it could be available as early as next year. ![]() It’s no secret that the Apple Watch-despite some early concerns-is the market leader in internet-connected watches. While Apple is entering Meta territory for headsets, Meta plans to enter Apple’s world of smartwatches. Still, the two products will be direct challengers for users looking to jump into the metaverse.īut that’s just the beginning. That brings us to Apple, which plans to launch a similarly high-end mixed reality headset next year, perhaps within a few months of the Meta device.Īpple’s offering will probably be in the $2,000 range, whereas I expect Meta’s to be quite a bit cheaper. The Cambria headset also has far more advanced processors, sensors and lenses compared with previous Meta devices. The Cambria headset mixes both, adding full-color AR overlay abilities to VR. That compares with augmented reality glasses, which overlay digital information on top of the real world. To date, Meta’s headsets have focused on virtual reality, enveloping users completely in the digital world. Last month, Meta previewed Project Cambria, its first true mixed reality headset. Meta has shipped headsets for several years, but 2022 is when the market is set to heat up, both in terms of hardware capabilities and competition. Its most promising market, of course, is headsets-thanks, in part, to its $2 billion purchase of Oculus in 2014. did after its own Fire phone flopped, Meta is seeking new areas it can own. It’s no secret that Meta is upset it lost out on the smartphone boom and that it knows that specific failure is irreversible. The real fight will be over virtual and augmented reality headsets, smartwatches, smart home devices and digital services, as well as their own respective definitions of the “metaverse.” And Apple has even developed new privacy and health features that many industry watchers believe were aimed at Meta’s business. For its part, Meta has criticized Apple’s App Store policies, including the company’s commission rates, and its stance on mobile gaming and virtual events.īut none of that compares with what’s been brewing in the background. Apple Chief Executive Officer Tim Cook has criticized Meta CEO Mark Zuckerberg over how the company has handled user information. Over the past few years, the two tech companies have thrown barbs at each other, mostly over privacy. The next decade, however, could be defined by Apple’s rivalry with another Silicon Valley giant: Meta Platforms Inc.-the company known to everyone other than its own brand consultants as Facebook. The two have gone toe-to-toe in smartphones, mobile operating systems, web services and home devices. Apple has been working on VR and AR headsets for years, according to various reports.For the past decade or so, Apple Inc.’s chief rival was considered to be Google. ![]() The company will also be using a fan, which is an unusual move from Apple given its emphasis on fan-less designs. With some prototypes ending up too big and heavy, Apple will reportedly be using a fabric exterior to reduce the headset weight. Apple is also reportedly testing the ability to use these cameras to track hand movements, and include software features like a virtual keyboard. Some prototypes being tested include external cameras to enable AR features. The new VR headset codenamed 'N301' will be "far more expensive" than the other headsets available from Apple's rivals. The company is reportedly working on "some of its most advanced and powerful chips" for this unannounced VR headset, with some chips reportedly beating its own M1 Mac processors. According to The Verge, Apple's VR headset will be considered a niche product which may launch in 2022, as a standalone device that operates through batteries, similar to the Oculus Quest 2. Apple's first virtual reality headset will reportedly sport powerful processors, a high-resolution display, and a fan, along with a steep price tag. ![]()
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